Light surfaces
Use this asset when the surrounding background is light.
Branding
How ICPX should look and sound.
ICPX branding is quiet, technical and direct. The visual system uses a black mark in light mode and a white mark in dark mode.
Dark surfaces
Use this asset when the surrounding background is dark.
Logo Rules
The mark switches by surface contrast. Keep it simple and do not stylize it.
Light mode
Use the dark ICPX mark on light or white surfaces.
Dark mode
Use the light ICPX mark on black, charcoal or dark interface surfaces.
Clear space
Keep at least one mark width of empty space around the logo.
Minimum size
Use the symbol at 24px or larger in product UI and 32px or larger in marketing layouts.
Voice
ICPX copy should feel precise, useful and operational.
Clear
Use direct product language. Say what the user can do and what happens next.
Technical
Prefer precise terms like GPU job, runtime, terminal session, wallet payment and settlement.
Restrained
Avoid hype, vague claims and exaggerated AI language.
Partner aware
Mention infrastructure partners only when the context explains the compute path.
Product Language
Use these phrases when explaining ICPX publicly.
Short description
ICPX is a pay-per-job GPU compute platform for AI agents, model runs and small ML workloads.
Public tagline
Compute on demand.
Use case line
Run agents, inference, fine-tuning, evaluations and private GPU sessions from one workflow.
Nosana context
ICPX orchestrates the user flow while Nosana can provide decentralized GPU runtime infrastructure.
Assets
Use SVG for interface and marketing surfaces. Use PNG only when SVG is not supported.
